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(photo from CBS) This week, the Wall Street Burger Shopped rolled out a $175 burger, complete with 10 ounces of Kobe beef, 25 grams of black truffles, a seared slab of foie gras, aged Gruyere and gold flakes. Named the “Richard Noveau” after the rich and over-the-top character from PocketChangeNYC.com, the burger debuted on March 1 and is ordered about 20 times per month, with already almost 10 people ordering it this week alone. “Everyone has the exact same reaction,” says co-owner Heather Tierney, “They take a bite, close their eyes, and don’t open them for a minute. Then, they smile. Sometimes they laugh because it’s so good.” Tierney herself has only eaten about a quarter of the burger since it is so rich and insists that putting the burger on the menu was a light-hearted gesture. “We don’t bring it out on a silver tray or anything. We have a $4 burger and a $175 burger. We have something for everyone.” EATS was impressed with how many people actually ordered the burger and decided to do more investigation—are other expensive menu items just for show or are people actually dropping major dough on this stuff? Despite the poor economy, the results indeed prove that the nouveau riche is alive and well…
- The world’s most expensive chocolate truffle, La Madeline au Truffe, created by chocolatier Fritz Knipschildt, is a solid $2,600 per pound or $250 per truffle. The dark chocolate truffle, with a French vanilla truffle inside, is 70% Valrhona cacao, which is blended into a creamy ganache with truffle oil. Don’t expect to walk into any store to get this tasty truffle; it is only available if you pre-order it, but they’ve sold 37 of them since the chocolate debuted in 2005.
- Norma’s at Le Parker Meridien offers a hearty $1,000 omelette with 10 ounces of Sevruga caviar, a whole lobster, and six eggs. So far this year, only one omelette has been ordered by a couple on their honeymoon; how romantic!
- The Westin New York Hotel bagel, created and crafted by Fran Tujague, consists of white truffle cream cheese and Goji berry infused with Riesling jelly. To give it that “rich” taste, 23-karat edible gold leaves are put on top of the jelly and cream cheese. This bagel treat is only available seasonally, and some of the proceeds are donated to the Les Amis d'Escoffier Scholarship. Unfortunately, this past winter, no one ordered the bagel.
- Nino Selimaj, who owns six different pizza restaurants, created the $1,000 pizza pie (or, $125 a slice if you split it among eight friends), available at Nino’s Bellisima Pizza. The pizza blends six different types of caviar, crème fraiche, chives and freshly shaved lobster onto a 12-inch pizza pie. To order the pie, Nino’s needs 24 hours advance notice. When the pizza first debuted in February 2007, about one person per day was ordering it. Now, about 4-5 people per month order the pie.
- The $1,000 Grand Opulence sundae was created for Serendipity 3’s 50th anniversary in 2005. It starts off with five scoops of Tahitian vanilla bean ice cream infused with Madagascar vanilla. The ice cream is covered with 23-karat edible gold leaves and drizzled with Amedei Porcelana chocolate. After that, the sundae is topped with rare Chuao chocolate and exotic candied fruit from Paris, truffles, Marzipan cherries and gold dragets. Then a tiny glass bowl of Grand Passion caviar, infused with fresh passion fruit, orange and Armagnac are is spread over the top. The sundae is served in a Baccarat Harcourt crystal goblet and eaten with an 18-karat gold spoon, and topped with a gilded sugar flower made by Ron Ben-Israel. About two dozen have been sold.
- Koi’s $1,000 “High Roller” sushi roll comes stuffed with Hudson Valley foie gras, langoustine (a sweet succulent lobster), saffron and vanilla bean butter, caviar, white alba truffles, and 100 year old balsamic vinegar. Since Koi is in Vegas, we surmise that many lucky gamblers order the roll, but Koi does not release any information about how many people order certain dishes.
As delicious as some of these dishes sound, we think perhaps this rich-food-rich-people trend has gotten out of control. And we're not the only ones. Additional reporting by Daniel Solomon |