Heineken Premium Light is a light beer brewed by Heineken for the United States
market. It was introduced in 2005. Heinken light reportedly has: 99
calories per 12 oz. bottle and 6.8 grams of carbohydrates. The beer has
less calories, less carbohydrates, and less alcohol than lager beers such as the Heineken Pilsener. The beer has 3.2% alcohol by volume.
Heineken started to develop Heineken Premium Light in 2004. The beer was successfully brought on the market in Phoenix, Dallas, Providence, and Tampa in 2005. On March 1, 2006 Heineken Premium Light was launched in all the states of the US.
With 68 million litres of Heineken Premium Light in 2006, the first
year exceeded the estimated 40 million litres. For 2007, the estimates
are over 100 million litres. Heineken mentioned in the 2006 annual report:
"The launch of this first true brand extension was the most important
innovation in the actual beer since the Heineken brand was born in